Client: With 22 rehoming centres across the UK, Dogs Trust care for over 15,000 stray and abandoned dogs each year. And, they will never put a healthy dog down.
Brief: Day in, day out, hundreds of lost and forgotten dogs are brought through Dogs Trust’s doors. We needed to create an emotionally hard-hitting DRTV ad to showcase this heartbreaking situation, and drive vital donations.
Campaign: Dog Days – using the well-known poem “Monday’s Child.” we take our viewers through a week of abused and abandoned dogs in desperate need of Dogs Trust’s help – evoking natural parallels between dogs and children for added emotional punch.
Credits: Agency – Kitcatt Nohr Digital. Art Director: Alex Allen. CD: Jamie Tierney.
Claire Sutherland 