The client: UK Electoral Commission
The brief: With a local election coming up, we needed to make sure that everyone across the UK knew how to register to vote, and more importantly, just how quick and simple it was.
The campaign: Got 5? A bright and snappy series of print, OOH, radio, digital and TV ads highlighting life’s little moments of ‘dead time’… from boiling an egg, to waiting for your socks to spin. Those perfect 5-minute windows of opportunity for you to pop online to register to vote in the next election.
Credits: Agency – The Gate London. Art Director: Ollie Mills. CD: Hugo Bone/Beri Cheetham
Claire Sutherland 