Client: UK Electoral Commission.
Brief: Voter fraud, be it in-person, at the polling booth, or via postal vote, puts the UK’s democratic decision-making at risk. The Electoral Commission needed to educate people about voter fraud, and implore them to see their vote as precious and worth protecting.
Campaign: Protect Your Vote – a TV and print campaign clearly bringing to life the various seemingly benign guises voter fraud can take – such as a family member ‘filling in your form for you’ when making a postal vote – all brought together with the headline ‘Your vote is yours, and yours alone”.
Credits: Agency – The Gate London. Art Director: Ollie Mills. CD: Hugo Bone.
Claire Sutherland 