Client: Chiltern Railways – a train company who provide extra-comfy services from London Marylebone to key destinations including Oxford, Birmingham and the midlands.
Brief: The summer holidays are an expensive (and testing) time of year for families, with little ones wanting to be constantly entertained. We needed to position Chiltern Railways as the call to parents’ prayers – with their family railcard, and great offers on top UK attractions.
Campaign: “Really Big Deal” A playfully art-directed campaign bringing to life the HUGE scale of Chiltern’s summer promotion – including an Aerial Award-winning radio advert read on the Arcelor Mittal Orbit: the UK’s biggest slide.
Credits: Agency – The Gate London. Art Director: Martyn Goh. CD: Beri Cheetham.
Claire Sutherland 