Beri Cheetham – ECD at The Gate 2016-2019
“Claire and I worked together at a pivotal time of change at The Gate London. We embarked on a creative and cultural revolution which transformed the agency. For those who’ve experienced and managed change, you know that the essential element is the quality of people and their willingness to adapt to and foster a winning culture. Claire was recognised as one who had the creative talent and smarts to enable us to start winning new clients and generating fame. Completely versatile, she has the right mix of copy craft to easily adapt to different channels as well as generating brand ideas. Claire is kind and utterly authentic. She manages upwards exceedingly well and nurtures younger talent. What I love most about Claire is her capacity to write work that can be easily bought or steady the ship, as well as create brave copy that challenges the brief or the client’s desire to be bold. Her work on Church & Dwight was Claire at her insightful, brilliant best and it won us the pitch.”
Ed Birth – Head of Account Management at The Gate London 2015-2022
“‘I was always delighted when I knew Claire would be working on my brief. She’s a proper grown-up creative and an intelligent, witty and incisive copywriter up there the best I’ve ever worked with.”
Piers Pollock, Director of Strategy & Planning at The Gate London
“I had the pleasure of working with Claire here at The Gate. We came to count on her to craft the sort of insightful and creative copy and ideas that make a real difference.
Claire tackled some of our most high-profile briefs, winning pitches and producing advertising we all came to be proud of.
She also took on work for projects in some remarkably challenging and niche sectors and audiences. Even here, her writing infused a warmth and humanity that made our creative engaging and relatable.
Working with Claire is a joy. She brings quick intelligence, keen insight, a genuine interest, positive attitude, a wonderful sense of humour, and a collaborative spirit.
She’s one of those quietly talented and generous people that not only produces great work but also elevates the performance of everyone around her.”
Alistair Ross – ECD at The Gate London 2013-2016
“Claire loves the craft of writing and it shows. Versatile, quick and possessing a great tonal range, she’s a pleasure to work with. Claire organically became the go-to copy guardian within the agency, because her natural ability was always tempered with a humility when helping improve our written product. If you’re looking for a Head of Copy or superstar copywriter who works collaboratively and understands the power of language in helping brands build closer relationships with their customers, look no further.”
Claire Sutherland 