CHARITY
Over the years I’ve been lucky enough to work on a number of high-profile charity clients, creating work that’s not only deeply-fulfilling for me, but successful for the client, including:
- Four years working on numerous Dog’s Trust brand and donor campaigns.
- The creation and rollout of the new Age UK brand tone-of-voice.
- Several DM campaigns for RNIB.
- The creation and rollout of the new PDSA brand tone-of-voice.
- Experiencial and content campaign for Lives not Knives.
- Pitch win and campaigns for Canal & River Trust.
- The 10-year vision for NSPCC.
This work has given me a deeper understanding of how charity clients function, how to create powerful copy that resonates with both volunteers, stakeholders and potential donors, along with various tried-and-tested DRTV and DM charity techniques. (I’d love to do more!)
FINANCIAL
Over my eight-year career at The Gate London, I’ve created concepts and both long and short copy for a wide array of financial clients, from wealth management companies, to corporate and merchant banks, including:
- Multiple press, digital & radio campaigns for Close Brothers.
- Wide-scale brand asset TOV rewrite for Natwest and RBS.
- Digital, press and conference/website collateral for UBS, Franklin Templeton, Newton Investments and Capital Group.
- A pitch win and campaigns for Man AHL.
- TV, press and digital campaign for Brewin Dolphin.
This work has helped me gain a good working understanding of the financial industry, along with the legislative restraints placed on financial copy, helping me feel confident (and undaunted!) when writing copy for financial clients.
Claire Sutherland 