Client: Ecclesiastical Insurance – an insurance company specialising in insuring church buildings, palaces, World Heritage sites, museums and schools. As well as providing members of the clergy with home & contents insurance.
Brief: Showcase the benefit of a committed, specialist insurer, rather than a one-size-fits-all provider. Someone who truly understands how precious and important your community building is.
Campaign: “When it feels irreplaceable, trust Ecclesiastical”. We explored using long copy ads to paint moving stories about the all-but-miraculous work Ecclesiastical have done for their clients, such as this press ad (excuse the resolution) which told the story of a church losing parts of its roof in a storm, and Ecclesiastical helping them source matching slate from a disused quarry.
(NB: This work was done as exploration for client, but for business reasons never ran. I’m showcasing it here as I loved the way the copy came out. A demonstration of how real warmth and understanding can be injected into what could be an otherwise dry subject matter.)
Claire Sutherland 