Client: Ecclesiastical Insurance – an insurance company that specialises in insuring church buildings, palaces, World Heritage sites, museums and schools. As well as providing members of the clergy with home & contents insurance.
Brief: Bring to life the ‘extra mile’ that Ecclesiastical Insurance will go to, to make things are made right for their customers, should the worst happen. Showcasing the benefit of a committed, specialist insurer, rather than a one-size-fits-all provider. Someone who truly understands how precious and important your building is.
Campaign: “When it feels irreplaceable, trust Ecclesiastical”. We explored using long copy ads to paint moving stories about the all-but-miraculous work Ecclesiastical have done for their clients, such as this press ad (apologies for the resolution!) which told the story of a church losing parts of its roof in a storm and Ecclesiastical helping to source matching slate from a disused quarry.
(NB: This work was done as exploration for client, but for business reasons never ran. I’m showcasing it here as I loved the way the copy came out. A demonstration of how real warmth and understanding can be injected into what could be an otherwise dry subject matter.)
Claire Sutherland 